Strategic Business Consultancy for Founder-First Growth

Isabella Consulting was founded to help values-led leaders at inflection points, to grow with clarity, confidence and coherence — not chaos.

Our work sits at the intersection of leadership psychology, strategic architecture, and market authority, anchored in a clear, repeatable framework: The Business Alignment Method®.

This method isn’t a collection of tactics — it’s a way of thinking, deciding and leading that works better — commercially and personally — and holds under pressure.

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Why alignment matters at scale.

After more than 15 years advising founder-led and mission-driven businesses, one pattern is consistent:

Growth that isn’t aligned eventually becomes unsustainable.

The strategies that create early momentum often stop working as the business grows. Not because they’re wrong — but because they were built for a different phase.

Many founders reach a point where success on paper no longer feels like success in life.

As teams expand, visibility increases, pressure intensifies and let’s be honest - life happens, many founders find themselves operating from external expectations, Decision-making becomes heavier, strategy becomes reactive. The business starts to demand more than it returns.

This is where alignment becomes a strategic advantage.

Aligned businesses make clearer decisions, protect their distinctive edge, and scale in ways that feel sustainable — commercially and personally.

Misaligned businesses often look successful on paper while eroding the very energy, creativity, and judgment they rely on to grow.

Isabella Consulting was founded to avoid that trade-off — to build strategy around who founders genuinely are, how they think, and what they want. To build a business model that doesn’t revolve around one person’s time, but around **a framework that consistently delivers clarity and impact.**

Our perspective.

We don't believe the next phase of growth comes from ambition alone.

Ambition drives momentum — but without alignment, it often leads to dilution, burnout, or what I call the Passion Plummet Spiral™: motion without progress, success without satisfaction.

Alignment is not about slowing down or lowering standards. It’s about building strategy around what genuinely works — for the founder, the team, and the market — so growth compounds instead of costs.

We're in the business of making success personal. Not performative success. Not borrowed definitions.

Success that feels coherent, intentional, and sustainable.

Experiences that carved our thinking.

Before Isabella Consulting, Isabella spent more than a decade in senior communications, business development, and marketing roles across agency and founder-led environments.

From agencies in London to advising brands on strategic growth and positioning, including Ketchum, Clarion Communications, CCD Communications, and Brazil, advising household brands such as Guinness, Kenwood, Philips, VitaCoco, and Itsu, Premier Foods as well as specialising in national, start-up and small business in health and wellbeing. Isabella led teams, developed new revenue streams, and worked closely with founders navigating growth, pressure, and change.

Isabella went on to start MindStyle and now Isabella Consulting to focus on whole-business clarity — not just tactics. She brings coaching tools, NLP-based behavioural insight, and business strategy together because no strategy holds if the person leading it can’t navigate complexity with confidence.

Since then, Isabella has advised businesses across health, wellbeing, lifestyle, food & beverage, and professional services — supporting growth from early scale through to advisory board conversations, bringing in additional expertise when needed.

The insight that underpins our work is simple: Sustainable growth requires parallel founder alignment. Without it, even the strongest strategy eventually breaks.

How Isabella works with founders

Isabella is a strategic thinking partner — someone who helps founders hold complexity, see clearly, and make confident decisions under pressure.

This work sits at the intersection of business strategy and applied behavioural psychology — because no strategy survives without the founder’s ability to make clear decisions.

In practice, that means:

Challenging assumptions about what “has to be done”
Helping distinguish between ambition-led pressure and alignment-led strategy
Translating values and intent into practical business architecture
Bringing external perspective when founders are too close to see their own blind spots
Supporting leadership decisions that protect long-term value, not short-term noise

The work is rigorous, reflective, and commercially grounded. We look at the business as a system — leadership, positioning, operations, and market presence — and realign it so growth becomes coherent rather than costly.

Businesses and people we attract into our world...

We work with founders at moments where growth demands better decisions, not more effort.

Typically, this means:

Established or fast-growing businesses navigating scale, focus, or transition
Quietly impatient people with a gut feeling that they can do and be more without shouting
Leaders who care about profitability alongside personal fulfilment and social impact
Businesses that value thoughtful challenge over generic advice

We don’t work with shortcuts, copy-paste frameworks, or hustle-first growth models.

Our role is to support founders who want to meet their business' potential without relying on burnout behaviours that risk longevity, or compromising on their time and freedom.

You can always depend on us to...

Refuse the algorithm circus. We won't chase every trending tactic or tell you success requires dancing on TikTok at 6am. If it doesn't align with your strengths and your market, we're not doing it.

Lean into both the fast and the slow. Business isn't linear. Some seasons demand sprint energy; others need patient, steady work. We help you recognise which phase you're in and adjust accordingly.

Remind you that while you can't have it all, you can have all that matters to you. This sounds like a platitude until you've actually built a business around it. Then it becomes the strategic principle that changes everything.

Stay grounded while staying sharp. We maintain a professional approach that gets results while remaining down-to-earth and playful in an honest, often slightly geeky kind of way. You'll have real people on your team - Strategy doesn't have to be stuffy.

Have honest conversations. Sometimes that's blunt. Sometimes it's gentle. Always it's in service of guiding you practically and emotionally. Isabella has been known to get chills during client meeting when someone reaches an "aha" moment — because she know the ripple effects that insight will create in their business and life.

The people who know us best say we "take the mundane and make it more exciting by having a different, more creative perspective.” - We'll take that.

A note on alignment (and reality) from Isabella.

"Alignment, isn’t about perfection — it’s about noticing sooner when something’s off and having the confidence to respond.

"I still occasionally take on projects that look impressive but feel slightly off. I still catch myself defaulting to external validation under pressure and feeling surprised that all it took was a run to clear my thoughts. I'm guilty of comfort eating when stressed and sometimes force "organised fun" on those around me. (My family can confirm).

"Alignment is a practice — one I actively return to, both personally and professionally. That honesty is part of the work.

"Because the goal isn't to build a bigger business. It's to build one that's genuinely yours and others can positively connect with — in which success looks strong externally and feels right internally."

A note on the human behind Isabella Consulting...

I’m a Spanish-speaking European-Londoner now living in Wales with my two kids and my university crush. I’ve worn many hats: marketer, strategist, coach, facilitator, workshop and radio host and sometimes emotional-eating practitioner. I used to do martial arts, and these days I’m wondering if dance lessons or winter sea swims come next.

I show up in strategy rooms the way I live life: energetic, curious, and warm — with honest conversations that actually move the needle.

Credentials & context

15+ years advising founder-led and mission-driven businesses
Founder & Director, Isabella Consulting (MindStyle Ltd)
Former Agency Account Director
CPD Accredited Business Strategist
ICF Accredited Coach
ANLP Accredited NLP Practitioner
Speaker & Workshop Host: FSB, Enterprise Nation, Bloom in Business, Empower Her, ItsMental
Featured in BBC, Health & Wellbeing, Hip&Healthy
5* Google reviews from a selection of clients

Client experiences...

Isabella Consulting has had the privilege of supporting incredibly inspiring founders, leaders and brilliant businesses.

Words from clients